Find Fight has decided to leverage both Facebook connect and twitter’s authentication systems as alternative log in methods. This method of authentication proves to be a win/win for both promoters and the people viewing their event pages on FindFight.com. Although logging into Find Fight using your Facebook or Twitter username and password offers only limited access to the site, visitors will be able to comment on blog discussions and RSVP by clinking on the “I will be there” button. Advanced functionality such as event page subscriptions and setting up Fight Agents will require the user to sign in as a Find Fight member.

What this means for Fighters and Fans?
Logging in to Find Fight through Facebook or Twitter allows fighters and fans to broadcast their activity to their networks. Since social networks are built through relationships with people that share some sort of common interest, Find Fight decided that it was important to allow the user to share their interaction with their friends on other social networks such as Facebook and Twitter. Since there many of the user’s friends have a high probability of being either interested in Martial Art, discussion on Find Fight are very relevant to some of the discussion that they may already be having on Facebook and Twitter.

What this means for a Promoter?
By simplifying the commenting processes, and allowing the user to share their passion with their friends on other networks, fighters and fans may have an increased sense of ownership to there comments and interaction. Since the user is taking time out to interact with your event page, Find Fight feels it is only right that they are able to share that interaction with others. At the same-time this process of sharing interactions with other social networks extends the reach of the event far beyond the confines of FindFight.com. Best of all, “Word of Mouth” is always a great way to enhance your brand recognition.
 
About Facebook
Facebook is a popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues. Check out twitter by going to http://www.facebook.com

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About Twitter
Twitter is a free social networking and micro-blogging service that enables its users to send and read each others’ updates, known as tweets. Tweets are text-based posts of up to 140 characters, displayed on the author’s profile page and delivered to other users - known as followers - who have subscribed to them. Check out twitter by going to http://www.twitter.com

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