I will be the first to say, that there is no one solution for successfully marketing an event, or anything for that matter. The trick to successfully creating an online presence is being diverse in choices of social platforms.  You should broadcast your brand though any channels available in order to increase the gateways to your intended identity. Facebook and twitter is a great way to start this process, but why stop there?  Diversity you mediums, upload all your event photos to social sites such as flickr & picasa, create a audio or video podcast hosted on iTunes, or even tape live interviews on justin.tv and ustream.tv. These are just a few of the many possibilities that you could use to spread your brand around the social web.

As a note, if you do start to break out into seprate media types, always rememeber to make the connections and cross-promote your channels. So if you do a live interview make sure you send them to your blog, and if you do a blog post make sure you direct them to your facebook fanpage.

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What is Find Fight!?

Find Fight is on its way to become the Martial Arts Promoter’s best kept secret! Find Fight’s goal is to become the soapbox in which you stand on when you promote your events, and as the name suggest, help your fans and competitors “find” your events.

Social Media has taken a huge leap in the past couple of years. Companies such as Facebook and mySpace have created a new generation of consumer.  For this reason, as marketers there is an urgency to adapt to your audience.  Photos on Flickr, videos on YouTube, and now Martial Arts Events on Find Fight!

The most successful marketing campaigns have three key components all of which are available on findFight.com:

1. Content - Content is the substance of an event. It is the information or tool that attracts potential competitors and fans to your events.
2. Search Engine Optimization - SEO makes it easier for potential competitors and fans to find your content. It is the practice of building your site and inbound links to your site to maximize your ranking in search engines, where most of your audience begin to learn about your brand.
3. Social Connections - Social media amplifies the impact of your content. When your content is distributed across and discussed on networks of personal relationships, it becomes more authentic and nuanced, and is more likely to draw qualified customers to your site.

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